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Alamayah

Boutique Hotel · Sumba, Indonesia

Alamayah

3-day immersive shoot capturing the soul of a hidden paradise.

3

Day Shoot

32

Photos

1

Reels

Sumba

Location

The Story Behind Alamayah

Built by the Sumbanese people. For the world.

Dan and Jess moved to Sumba in 2017 when they fell in love with the island, and more importantly, with the Sumbanese people. Their vision for Alamayah was to create a socially conscious gateway for tourists to explore the raw, rugged, traditional beauty of Sumba, while offering a locally built and operated luxury oasis.

Jess, the architect. Dan, the builder and project manager. Together, they trained local people over hundreds of hours in high-end modern construction. The Sumbanese work ethic and willingness to learn produced a world-class architectural building.

Their end goal was never just a hotel. It was to construct a place that focuses purely on local education, supporting both life and career-based skills for the people of Sumba. To stimulate a directly local, circular economy driven by staff training and construction.

Alamayah employed over 120 people during construction. Of those 120, over 60 are either still working for Alamayah, on their farm, or have continued work as a direct result of the skills they gained. For every person employed in Lamboya, their wages alone feed 15 or more people.

They believe sustainability starts with the people. And Alamayah is proof of that.

The Collaboration

A place that feels like it was never meant to be found, until you do.

When we arrived, there was no brief. No mood board. No shot list. Just a conversation over coffee about what Alamayah meant to them. The guests who cried when they left, the sunsets that made people put their phones down, the staff who became family. That conversation became the film.

Over three days, we followed the rhythm of the place. Early mornings on the black sand beach. Afternoons drifting between the villas and the water. Evenings where the sky turned colours that don't have names. We weren't there to direct, we were there to witness.

The Challenge

Capture the essence of a hidden paradise — where luxury meets raw, untouched beauty.

Alamayah needed content that would transport viewers to Sumba before they even booked. The goal: showcase the villa experience, the beach, the sunsets, and the feeling of discovering somewhere truly special.

The Solution

3 days of immersive storytelling

We arrived on location and embedded ourselves in the rhythm of Alamayah. Early mornings at the beach, golden hour at the villas, candlelit dinners. Every frame was captured with intention — not staged, but felt.

PhotographyVideographyDroneReelsSocial Content

The Work

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Video Showcase

Credits

Thai moved through Sumba like the light did — softly, without effort, landing exactly where it needed to. There was a quiet ease to her presence that made every frame feel alive without trying.

Director & CameraRuben Matos
Drone OperatorRuben Matos
Editor & ColouristRuben Matos
ProductionPhotocallShutter
LocationAlamayah, Sumba, Indonesia
FoundersDan & Jess